Global Action on Gun Violence has partnered with cosmetic company, Lush, and Change the Ref on Lush’s latest campaign. Starting July 3, all 200+ Lush shops across the United States will promote GAGV’s Lawsuit for Survival, urging customers to sign a petition in support of the groundbreaking human rights lawsuit and advocate for stricter gun laws.
The Lawsuit for Survival was filed by Global Action on Gun Violence on behalf of Joaquin Oliver and his parents, Manuel and Patricia, in the Inter-American Commission on Human Rights. Seventeen-year-old Joaquin was killed in the 2018 Parkland, Florida, high school shooting. The lawsuit seeks to hold the U.S. government accountable for violating human rights law by failing to protect people’s right to live free from gunfire and causing Joaquin’s death in the massacre.
In honor of Joaquin and the campaign, Lush has created a limited-edition “Sonflower” bath bomb, inspired by the sunflowers that Joaquin brought to school for his girlfriend on Valentine’s Day — the day of the shooting. The bath bomb has sunflower petals and features a fan-favorite Lush scent, Avocado Co-wash, as a nod to Joaquin’s nickname, Guac.
75% of the proceeds will go to GAGV and Change the Ref. The Lawsuit for Survival will be the primary campaign in Lush’s U.S. stores from July 3 – July 14.
The Lawsuit for Survival stands with Joaquin, Manny, Patricia, and countless others who have been killed, injured, or traumatized by gun violence.
TAKE ACTION
- Visit GAGV’s Lawsuit for Survival page and sign GAGV’s petition
- Watch the Lawsuit for Survival video
- Learn more about the Lawsuit for Survival by reading this article, written by Jonathan Lowy, Founder and President of Global Action on Gun Violence
- Watch How It’s Made: Sonflower Bath Bomb, featuring Patricia Oliver, who discusses the Lawsuit of Survival and the relationship between Joaquin and sunflowers.
- Support Global Action on Gun Violence, which works to reduce the global harm from guns by using litigation and human rights strategies to reform dangerous gun industry practices
- Check out Change the Ref and raise awareness about mass shootings
- Purchase the Sonflower Bath Bomb; 75% of the purchase price (before taxes) will support organizations building a future free from gun violence
- Explore more Giving products at Lush Cosmetics
